The rationale behind creating a website is to maximise exposure of your brand in the most cost effective way possible. This is only achieved if your site ranks high in popular search engines like Google and Yahoo; or in other words, your site comes up in first 10-15 search results for a keyword relevant to your product.
Search Engine Optimization is a process which ensures your website is search engine friendly and comes up at the beginning of a search result. Website optimization is a long term approach to attain maximum visibility for clients, actively searching for your product or service.
To ensure that these clients find you, your site has to be present amongst the top search results. You could have a well designed website but without optimizing it, you will not be found by prospective clients. Our Dubai and UK based experts specialise in site optimization. Site optimization requires writing the content and codes in such a way that the search engine will be able to identify your site for the relevant keywords searches.
Website optimization involves:
Internet users look for your product or service by typing in related keywords. The site has to be optimized using targeted keywords. We will analyse the products and services offered by your company, study your competitor's strengths and weaknesses to develop a realistic optimization program, explore all possible keywords that could be used to search your service and add it to the content in adequate density.
The keywords will flow naturally in the overall content. Forced keywords may lead to the search engine rejecting your site. Keyword rich content is the key to attaining high rankings.
How the website is coded is very important from an optimization point of view. Most popular search engines use software "spiders", "robots" or "bots" that navigate the pages of your site and collect data from coded web pages to include in a search engine's database. They use this database to match against users' search terms.
If spiders encounter codes that don't make sense to them or pages written in javascript for example, they may ignore it and move on. If the spider or bot is not able to follow the link, it may just stop at your homepage.
In our optimization process, we ensure that your site is coded in html or html css which is easily identifiable by the search engines' indexing software. Use of graphics and flash is kept to a minimum, only to make the site look more attractive. Important words, headings etc. are coded in a technique which spiders understands and form an important part of the page.
Meta tags give information about the pages of your site. They are usually not visible to the web users. The search engines' crawlers look at them when indexing your site. People would see it only as the description against your url when they conduct the search.
Tags contribute in attaining top rankings in search results. Our site optimisers will generate the tags for your website pages keeping in mind what is acceptable by the search engines, what may be rejected and what should be the title and what should be the description.
To get your site higher rankings in search engines, you will have to submit the website url to the engines to allow them to index your site and appear in search results. We will submit your website to all major search engines including google, yahoo, bing, MSN and AOL.
Once the site has achieved its rankings, it is an ongoing task to maintain those rankings. Most popular search engines keep changing their algorithms for evaluating site relevance to keywords and phrases. To keep up with these changes, a lot of work has to be put in by the optimizing team. Without ongoing changes, the website will not be able to retain its high rankings.
