Search Engine Optimization is a process which ensures your website is search engine friendly and comes up at the beginning of a search result.
MORE

Based in Dubai, we specialise in developing customised, bespoke website designs which confirm to the web 2.0 standards. We can also provide domain name and hosting as part of the package. MORE

Pay Per Click (PPC), Search Engine Marketing or popularly known as google adwords marketing ensure your website to be present on first page of search engines and you pay only when a user clicks your ad. MORE

Build a smart phone application for your business to use on your Iphone, Blackberry or Android phones and Tablets. We specialize in developing customized apps for your business.MORE

Name*:
Email*:
Tel:
Enquiry detail:

Search word marketing

PAY PER CLICK (Search Word Marketing)

It is essential to improve your rankings in natural / organic search to provide a long term, cost effective route to market. The most commonly tread path is via a pay per click advertising campaign on Google.

But what happens while the engine's spiders index your site and the rankings gradually improve? You could advertise on the sponsored links. These links are paid for and are known as 'sponsored links' or 'sponsored ads' – a key part of any Google ads campaign.

The criteria for paying is very simple. You pay only when your ad (url) is clicked. Your ad will appear when a keyword matching your keyword list is searched for or when a content site displays relevant content. If someone is interested in your ad and clicks your URL, you pay the search engine. The amount paid per click will depend on the level of competition for that keyword. It could be as low as AED 0.50. What's more you can set the amount you want to spend in a day. If using Google, you would track this campaign’s success on Google Adwords.

To get started in the lucrative world of pay per click (PPC) advertising, we can set up and manage your pay per click accounts with the popular search engines like Google and Yahoo. We will create the account, identify the ‘adwords’ (keywords), produce the display ads and monitor the account on continuous basis to ensure best placement of the ad.

Pay per click method is a cost effective, measurable and result oriented marketing tool, widely used by many companies in the UAE.

In a nutshell, Pay Per Click advertising allows you to:

  • Reach a targeted audience who are consciously searching for your product or service
  • Ensure first page listing (if the account is properly managed) on Google and other search engines
  • Control daily spend and complete visibility with a secure advertising campaign plan
  • Target the geographical location you want to advertise in
  • Provide as much information on the site as required relevant to your adwords
  • Stop or resume the campaign at few hours notice using internationally trusted programs such as Google Adwords
pay per click advertising