It is essential to improve your rankings in natural / organic search to provide a long term, cost effective route to market. The most commonly tread path is via a pay per click advertising campaign on Google.
But what happens while the engine's spiders index your site and the rankings gradually improve? You could advertise on the sponsored links. These links are paid for and are known as 'sponsored links' or 'sponsored ads' – a key part of any Google ads campaign.
The criteria for paying is very simple. You pay only when your ad (url) is clicked. Your ad will appear when a keyword matching your keyword list is searched for or when a content site displays relevant content. If someone is interested in your ad and clicks your URL, you pay the search engine. The amount paid per click will depend on the level of competition for that keyword. It could be as low as AED 0.50. What's more you can set the amount you want to spend in a day. If using Google, you would track this campaign’s success on Google Adwords.
To get started in the lucrative world of pay per click (PPC) advertising, we can set up and manage your pay per click accounts with the popular search engines like Google and Yahoo. We will create the account, identify the ‘adwords’ (keywords), produce the display ads and monitor the account on continuous basis to ensure best placement of the ad.
Pay per click method is a cost effective, measurable and result oriented marketing tool, widely used by many companies in the UAE.
